Who we are

Ariane London is a boutique consultancy firm specialised in brand management, retail openings and recruitment in London dedicated to niche and premium brands.

Founded by Ariane Vayid d’Incau in 2015, it benefits from her 15 year- experience in Marketing Communications and Country Management at luxury market leaders such as Cartier and Luxottica.

With a mission to provide turnkey and custom-made solutions for a successful implantation and development in the UK, Ariane London has accompanied brands in Fashion, Accessories, Beauty and Luxury such as Fusalp, Sezane, Aime or Bonton.

What we do

The turnkey solution for a successful implantation and development in the UK

Our reason why is to develop your business and your brand awareness in the UK market.

Store Search

Opening Project Management

Marketing & Comms

Trade Marketing

Business Development


ARIANE LONDON can deliver everything your brand needs to make a successful implantation and growth in the UK, from a one-spot boutique search or event to the complete outsourcing of your development in the UK.

We act as an extension of Clients’ in-house teams.

Why Ariane London

  • We have a deep knowledge of the London market, a strong track-record in store opening and brand launch in the UK
  • We define intelligent strategies and implement them with a hands on approach
  • We give you access to a strong network of hand-picked partners and suppliers
  • Our commitment is to manage your budget, timeframe and deadlines

  • As a small and flexible team, we remain agile to work around our client’s evolving needs without the fees of a big agency

Our clients